Zebra Technologies’ survey shows need for more transparency in auto manufacturing

The study, from the provider of solutions that digitize and automate workflows in collaboration with Azure Knowledge, reveals high demand for knowing the origin and sustainability level of materials and automotive parts as well as an end-to-end view of the manufacturing process.
Zebra Technologies Corp. today released the findings of its Automotive Ecosystem Vision Study, which confirmed that automotive manufacturers are under pressure to accommodate growing consumer demands for sustainability and transparency throughout the manufacturing process and fleet managers’ need for the digitization of operations and supply chain. Despite an uncertain economy, automotive manufacturers are ready to invest in technology innovation as seven-in-10 expect to increase their tech spending, and six-in-10 plan to increase their manufacturing infrastructure spending in 2023.

Zebra serves customers with a portfolio of solutions that digitize and automate workflows. The company recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, Antuit.ai, and Matrox Imaging.

According to the study, consumers are the driving force behind automotive manufacturers’ acceleration of technology innovation as eight-in-10 say sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. The numbers back this up, as 87% of Millennials prioritize sustainability in their vehicles followed closely by 78% of Gen Xers and 76% of Baby Boomers.

Consumers are also driving the growing emphasis on customizi
Click on the link below to read the full post online.