The small SUV — which features a more rugged design, raised ride height, bigger wheels, and a Cross Country Experience accessories package — was revealed during a fireside chat with Fjällräven at a secluded winter cabin in the north of Sweden that can be booked for a limited time through Landfolk.
Earlier this week, Volvo Cars unveiled a more rugged Cross Country version of its small all-electric EX30 and a “whole new experience to go with it” with updates and access to accessories and gear aimed at “exploring the great outdoors.” The small SUV was revealed during an executive fireside chat that included outdoor equipment brand Fjällräven at a secluded winter cabin in the north of Sweden.
Underlining the Cross Country experience, the cabin is available for booking from February 21 to March 21 through Landfolk, a curated platform connecting travellers with unique, handpicked holiday homes. The exclusive winter adventure in Swedish Lapland includes the car and cabin rental alongside a range of gear, accessories, and information aimed to make exploring the outdoors as easy as possible.
“We launched our first Cross Country car over 25 years ago, and this concept of durable and all-weather cars is core to the Volvo brand,” said Jim Rowan, Volvo Cars’ CEO.
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