The compact concept crossover shown at the IAA Mobility 2021 in Munich combines sustainability, digital technology, a simplified design, and an innovative interior that previews an ID. family expansion in the small-car segment from 2025.
The Volkswagen Group is again speeding up its e-mobility transformation with its Accelerate strategy. By 2030, Volkswagen aims to increase the share of all-electric models in total vehicle sales in Europe to at least 70% and in North America and China to at least 50%.
Part of that strategy includes launching an ID. family small EV starting around €20,000, making sustainable mobility accessible to even more people by 2025 — two years earlier than originally planned. The VW ID. LIFE concept car shown at IAA Mobility 2021 in Munich is a preview of that vehicle.
The brand’s executives say that the vision for the fully electric small car for the urban environment is centered around people and “communal experiences.” The concept car combines sustainability and digitalization with flexible usage — whether that be a mini cinema, a gaming center, or open-air relaxation.
“We are making electric mobility accessible to even more people,” said Ralf Brandstätter, CEO of the Volkswagen brand. “In creating the ID. LIFE, we have consistently focused on the needs of younger customers. We believe that, even more so than today, the car of the future will be about lifestyle and personal expression. The customer of tomorrow won’t simply want to get from A to B; they will be much more interested in the exp
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