Toyota redesigns Prius for better styling and performance

Toyota redesigns Prius for better styling and performance

The pioneering hybrid electric car has evolved under the Hybrid Reborn theme using a fifth-generation hybrid system and second-generation TNGA platform for a design “that users will fall in love with at first sight” and “captivating driving performance.”
Toyota has unveiled a new Prius HEV (hybrid electric vehicle) in Japan and Prius Prime PHEV (plug-in hybrid electric vehicle) at the 2022 LA Auto Show with the company’s fifth-generation hybrid system and second-generation TNGA platform, promising more style, comfort, and performance. Meaning “to go before” in Latin, the Prius created and led the market for HEVs over the 25 years since it was first launched in 1997.

While cumulative sales of the Prius worldwide have reached above 5 million units as of March 2022, the development team decided to start from scratch and look at what the Prius needs to remain popular for the next 25 years. To communicate and strengthen the appeal of hybrid cars for a wider audience under the Hybrid Reborn concept, Toyota says that the new car was developed with stylish designs that users will fall in love with at first sight and captivating driving performance.

Following Japan, the new 2023 Prius will be launched in North America, Europe, and then other countries around the world. It will also be offered in Japan through the Kinto car subscription service, details of which will be announced in winter this year.

Perhaps most importantly, the “monoform” silhouette of the car now has more stylish proportions, which come with a lower center of gravity and larger-diameter 19-in wheels enabled by the TNGA-C platform. Key design details are the front hammerhead-
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