Potential Motors secures more funding for AI-powered terrain perception

The seed fund extension will support the startup’s ongoing projects with OEMs to commercialize its core advanced driver assistance technology for off-road vehicles called Terrain Intelligence, which has the potential to solve safety and performance challenges for both off and on road.
Potential Motors Inc., a Canadian startup developing ADAS (advanced driver assistance system) technology for off-road environments, today announced that it has raised $2 million (Canadian) in a successful extension of its seed round.

The company’s core technology, called Terrain Intelligence, is a software and AI (artificial intelligence) platform that uses forward-facing sensors — usually cameras but could involve radar or lidar — to interpret terrain parameters like shape, incline gradient, surface type, and obstacles. It can deliver multiple outputs, from presenting data to drivers to self-selecting vehicle control adjustments such as drive mode, suspension and differential settings, and torque levels.

The latest funding round for the company, led by CEO and founder Sam Poirier, will be used to drive the commercialization of its perception solutions in the automotive, powersports, mining, and defense sectors. It builds on two previous seed round commitments for a total of $8.5 million raised since May 2020. Investors in the extension include returning partners Brightspark Ventures, Build Ventures, and NBIF (t
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