Peugeot E-Lion Project aims for EVs with long-term sustainability

Based on the “5 Es” of Ecosystem, Experience, Electric, Efficiency, and Environment, and taking inspiration from the Inception concept vehicle from CES 2023, the Stellantis brand iplans to deliver on bold targets of all European sales to be electric by 2030 and achieving Carbon Net Zero by 2038.
At the end of January, the Stellantis Group’s Euro-based and -focused Peugeot brand announced its approach to research and development called the E-Lion Project, playing off the brand’s lion symbol. To meet the needs of customers for next-generation Peugeots, brand executives stressed that the guiding philosophy is not only about electrification but is intended to be a more holistic approach.

Based on the “5 Es:” Ecosystem, Experience, Electric, Efficiency, and Environment, the ecosystem of products and services is based on STLA platform enablers from parent company Stellantis and focused on the end-to-end customer experience.

Underlying the plan is the brand’s commitment to having a 100% battery electric vehicle (BEV) lineup by 2025. The approach is focused on maximizing performance while minimizing kilowatt consumption. The end goal is sustainability and a commitment to achieve Carbon Net Zero by 2038.

“ E-Lion Project will define Peugeot’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values,” said Peugeot CEO Linda Jackson.

Peugeot’s Carbon Net Zero plan extends beyond 100% electrification to consider the materials used in product
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