Futurride

Dec 1, 2021

2 min read

Nissan’s Ambition 2030 vision and concepts

Nissan's Ambition 2030 vision and concepts

The company is accelerating its electrification plans, with an investment of ¥2 trillion over the next five years and a plan to launch 23 new electrified models, including 15 new EVs, aiming for a 50% electrification mix by FY2030 and to introduce solid-state batteries in FY2028.
Earlier this week in Yokohama, Japan, Nissan Motor Co., Ltd. unveiled its new long-term vision meant to respond to critical environmental, societal, and customer needs. It aims to become a “truly sustainable company, driving towards a cleaner, safer, and more inclusive world.” Over the next ten years, Nissan aims to deliver exciting, electrified vehicles and technological innovations while expanding its operations globally — supporting its goal to be carbon-neutral across the life cycle of its products by fiscal year (FY, from April to March) 2050.

“With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint, and pursue new business opportunities,” said Nissan CEO Makoto Uchida. “We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Like few noteworthy legacy automakers, Nissan has been a pioneer of electric vehicles (EVs), most notably with the 2010 Leaf. By placing electrification at the core of the company’s long-term strategy, the company aims to jump-start the electric vehicle lineup and rate of technology innovation with investments of ¥2 trillion over the next five years.

The company will introduce 23 new electrified models, including 15 new EVs, by FY2030, aiming for an el
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