Morgan looks to an electrified future with experimental prototype

Futurride
2 min readDec 7, 2023
Morgan looks to an electrified future with experimental prototype

The all-electric XP-1 development vehicle is a test bed for design, manufacturing, and engineering evaluation to help transfer the driving characteristics of internal-combustion-engine Morgan sports cars into future electric vehicles.
Morgan Motor Co. is planning for an electric future and has shared details of a new XP-1 experimental prototype that will act as the forerunner to its future electric sports cars. While not intended for production, the prototype is being developed to enhance the company’s electrification understanding in several key areas including driving characterization, powertrain development, in-house EV competence and training, and new feature “ideation” and testing.

This is a big step for a company that has been handcrafting sports cars since 1909 still characterized by their “analog” driving experience and use of traditional methods and now three core materials: ash wood, aluminum, and leather. Morgan’s model lineup is now comprised of Super 3, Plus Four, and Plus Six.

“As we embark on our electric journey, this prototype will become a focal point of the engineering and design process, providing a wealth of insight and helping to build up our in-house EV capability,” said Matt Hole, Chief Technical Officer, Morgan Motor Co. “We are in no doubt that we can ensure future electric Morgan sports cars retain the core appeal of our current range, meaning they are fun to drive, lightweight, handcrafted, and bespoke.”

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