Mission R concept previews more sustainable Porsche customer race car

Mission R concept previews more sustainable Porsche customer race car

The concept previews a customer-racing car series with electric propulsion, sustainable materials, and deeper esports connections, with the racing laboratory on wheels being used for production car technology transfer.
At the IAA Mobility 2021 in Munich, Porsche presented its take on the automotive future with the Mission R concept car. The low-slung, all-electric competition car features state-of-the-art technologies, sustainable materials, and the company’s passion for racing.

“In addition to our involvement in the Formula E World Championship, we are now taking the next big step forward in electric mobility,” said Oliver Blume, Chairman of the Executive Board of Porsche AG. “The concept study is our vision of all-electric customer motorsports. The Mission R embodies everything that makes Porsche strong: performance, design, and sustainability.”

Porsche is aiming to achieve a carbon-neutral balance sheet overall by 2030.

“This means that a low carbon footprint, closed-loop recycling, and sustainability are increasingly becoming the prime focus,” said Michael Steiner, Member of the Executive Board for Research and Development at Porsche AG.



On a Mission R

The Mission R is an interesting element of the sustainability approach. It provides an indication of what the future of one-make series with all-electric cars could look like. The company brought in Porsche Brand Ambassador Patrick Dempsey (along with Porsche racer

Sustainable media for sustainable mobility.