Mazda takes rotary approach to electrification of Iconic SP concept

1 min readOct 30, 2023

At the 2023 Japan Mobility Show earlier this week, the company revealed its ‘new type of sports car’ meant to channel the MX-5 Miata but powered by a two-rotor rotary engine using a “carbon-neutral” fuel to generate electricity for propulsion.
Mazda Motor Corp. unveiled at the Japan Mobility Show organized by the Japan Automobile Manufacturers Association a concept that it says is a new type of compact sports car. The beautifully simple Iconic SP shown in Viola Red was designed to adapt to the new era for customers who “love cars.” In marketing speak, it fits into the company strategy as it continues to pursue the “Joy of Driving” under its core value of “Human Centric” and aims to deliver the “Joy of Living” by creating moving experiences in customers’ daily lives.

“Mazda will always deliver vehicles that remind people that cars are pure joy and an indispensable part of their lives,” said Masahiro Moro, Mazda’s Representative Director, President and CEO. “As a car-loving company that mass-produces the inspiring mobility experience, we are committed to shaping the future with our partners sharing the same goal, as well as our fans, where everyone can proudly say, ‘we love cars.’“

The Iconic SP is a development of the Mazda Vi
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