Lunaz tackles most complex electric Range Rover Classic conversions as demand surges
Demand for electrified Range Rover Classics by Lunaz surges to 45% of total production, with the electric powertrain, chassis, and infotainment upgrades exceeding the capabilities of the original cars, especially for two of the most complex builds in Town and Country configurations.
Following the 2021 announcement that Lunaz Design was taking orders for its first group of electric conversions of Range Rover Classics, demand for the off-road vehicles has spiked and now accounts for 45% of the marque’s total production. Commissions of the two configurations offered — Town, which focuses on rear-seat and driver comfort, and Country, which incorporates engineering features that enable better-than-new off-roading capability — are balanced 70/30, respectively.
“The dramatic surge in demand for clean-air classic Range Rovers is significant proof of concept for Lunaz Design,” said David Lorenz, CEO, of Lunaz. “The market has confirmed that re-engineering, electrifying, and upcycling the most significant cars in the world will secure their relevance for generations to come. To satisfy this demand, we have recruited 250 experts to join us at Lunaz headquarters in Silverstone, England — the largest upcycling campus in the world.”
Range Rovers by Lunaz specified in Town configuration received significant custom treatments. Alongside simpler requests for personalized exterior and interior colors, features requested by customers include integrating vintage clothing into the vehicle’s fabric palette, Starlink WiFi connectivity, and switchgear and seat fabrics made from upcycled ocean plastics.
Nearly all Country vehi
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