As part of Jaguar Land Rover’s Reimagine strategy, the partnership is intended to transform the automaker’s modern luxury experience for customers starting in 2025, with software experts from both companies jointly developing AI-powered autonomous driving and connected services built on Nvidia Drive.
Jaguar Land Rover is continuing to build upon its Reimagine strategy announced a year ago for the company under the leadership of CEO Thierry Bolloré. The British luxury vehicle maker has formed a multi-year strategic partnership with Nvidia to jointly develop and deliver next-generation automated driving systems plus AI (artificial intelligence)-enabled services and experiences for its customers.
Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the Nvidia Drive software-defined platform — delivering a range of driver assistance systems, active safety, automated driving, and parking systems. Inside the vehicle, the system will deliver AI features, including driver and occupant monitoring, as well as advanced visualization of the vehicle’s environment.
“Collaboration and knowledge-sharing with industry leader Nvidia is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology, and sustainability,” said Bolloré. “Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”
New JLR vehicles will be built on a unified compute
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