Harman, SBD report looks at EV experience challenges and opportunities

Harman, SBD report looks at EV experience challenges and opportunities

The partners led a specially created EPM Advisory Council looked at solving the complex issues focused on electric vehicles and how the current shift towards vehicle electrification is impacting the consumer experience in the car.
OEMs and the broader ecosystem are accelerating the development of electrification of vehicles, creating infrastructure and developing new support networks. At the same time, consumer interest is skyrocketing and their demand for electric-vehicle-specific experiences is growing. Harman believes “we are at the precipice of a rare opportunity that if actioned on, will fast-track EV adoption and change our roads, how we drive, and even where we go.”

So, Harman and partner SBD Automotive commissioned a new industry report focused on EVs and how the current shift towards vehicle electrification is impacting the consumer experience in the car, presenting new opportunities for OEMs and consumers. Developed by its EPM Advisory Council, a collaboration of exclusive automotive and technology stakeholders aimed at solving the complex issues facing the industry, the Experiences Per Mile (EPM) consumer study shows opportunities for consumers and the road ahead for EV experiences.



A rare opportunity for OEMs

The EV growth trend is a rare opportunity to conquest customers from less-progressive OEMs during this global electrification race.

Some traditional global OEMs have announced electrification targets, with a
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