Damon aims to revolutionize motorcycle industry

Damon aims to revolutionize motorcycle industry

Much like Tesla with passenger cars, Damon is looking to disrupt the industry with electric motorcycles that are safer, cleaner, and better performing — with innovative delivery and marketing strategies to match. In the lead-up to CES 2022, CEO Jay Giraud gave Futurride an exclusive look at the company and its revolutionary bikes.
Damon Motors has big plans for revolutionizing the motorcycle and industry. Launched at CES in January of 2020, and based in Vancouver, Canada, Damon was founded in 2017 by serial entrepreneurs Jay Giraud, CEO, and Dom Kwong, COO.

The company is developing what it describes as the world’s safest, smartest, fully connected electric motorcycles employing sensor fusion, robotics, and AI (artificial intelligence). First up is the HyperSport. Underpinning the innovation is HyperDrive, what the company calls the world’s first monocoque-constructed, 100% electric, multi-variant powertrain platform. All HyperSports are outfitted with HyperDrive as well as Damon’s CoPilot 360° advanced warning system, and Shift, which transforms the riding position between sport and commuter modes with the push of a button.

“As we at Damon continue to reinvent two-wheel mobility, HyperDrive lies at the heart of our innovation,” said Giraud. “HyperDrive serves as the nucleus of our creations and will allow us to further evolve our technology and continue to introduce the world’s most exciting and groundbreaking electric motorcycles.”

The company’s first motorcycle, the HyperDrive-based HyperSport, features a 100% proprietary design that results
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