Ceres Holographics and Appotronics partner on industry-leading transparent HUD technology

Ceres’ HoloFlekt holographic-enabled display technology can now be combined with Appotronics ALPD-based projection solutions to display information in bright, large, and non-distractive formats on any glass surface to enhance safety, the human-machine interface, and user experience.
Ceres Holographics and Appotronics today announced they have agreed to combine their technologies for in-car display solutions including driver and passenger transparent heads-up displays (HUDs). The agreement expands Appotronics’ foothold in automotive laser display and illumination and provides Ceres and its other holographic windshield partners with another key link in the supply chain required to deliver complete systems to its expanding base of OEM customers.
The partners say that their partnership will provide more intuitive, flexible, and distraction-free high-resolution display solutions for next-generation vehicles. A demonstration of the combined HUD system was planned for CES 2025 at the Appotronics demo suite in the Renaissance Las Vegas Hotel but it was caught up in U.S. Customs as we published.
“This is a unique combination of strengths that directly responds to OEMs’ need to deliver new innovative experiences to their customers,” said Andy Travers, CEO of Ceres.
Click on the link below to read the full post online.