Celestiq revives Cadillac’s Standard of the World ambitions

Celestiq revives Cadillac’s Standard of the World ambitions  

The GM luxury brand’s concept previews a hand-built flagship sedan inspired by a 120-year heritage shaped by prewar Cadillac V-16 powered coaches and the hand-built 1957 Eldorado Brougham combined with an Ultium-based EV architecture and other class-leading tech.
Cadillac today revealed the design of its Celestiq show car, which previews the General Motors luxury brand’s future handcrafted and all-electric flagship sedan that design and engineering teams are continuing to develop for production.

“The Celestiq show car is the purest expression of Cadillac,” said Magalie Debellis, Head of Cadillac Advanced Design. “It brings to life the most integrated expressions of design and innovation in the brand’s history, coalescing in a defining statement of a true Cadillac flagship.”

The car is inspired by the luxury brand’s 120-year heritage shaped by early Cadillac sedans such as the custom V-16 powered coaches of the prewar era and the hand-built 1957 Eldorado Brougham.

“Those vehicles represented the pinnacle of luxury in their respective eras, and helped make Cadillac the standard of the world,” said Tony Roma, Chief Engineer for Cadillac Celestiq at GM. “The Celestiq show car — also a sedan, because the configuration offers the very best luxury experience — builds on that pedigree and captures the spirt of arrival they expressed.”

Designers drew further inspiration from classic architecture such as the mid-century masterpieces of architect Eero Saarinen along with other iconic American designs. They combined t
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