The first Neue Klasse production car is coming in 2025, leading BMW into a new era, according to Board Chairman Oliver Zipse, and combines the automaker’s ability to innovate in the core areas of electrification, digitalization, and circularity.
At the IAA Mobility show in Munich this week, BMW trotted out the latest design concept for its upcoming Neue Klasse next generation of vehicles. A concept design was shown at CES 2023 in January as the i Vision Dee. The first Neue Klasse production car is coming in 2025, leading BMW into a new era, according to Oliver Zipse, Chairman of the Board of Management of BMW AG.
“The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization, and circularity,” he said.
The pursuit of those core elements began with the electrified models of the BMW i brand. The i Vision Circular concept highlighted the potential of implementing circular economy principles that reduce the consumption of raw materials and lower CO2 emissions. The i Vision Dee showed how digital, human-centric technology can enrich the user experience.
All of those topics have come together in the Vision Neue Klasse, a vehicle that represents the range of technological innovations through which the
