Audi pitches Grandsphere concept as a first-class ‘experience device’

Unveiled at the IAA Mobility 2021 in Munich, the electric luxury sedan concept features a new “reduced-design” interior concept and automated driving for a unique user experience.
At the IAA Mobility 2021 in Munich, Audi showed the latest in its “sphere” trio of concept vehicles called the Grandsphere. The follow-up to the Skysphere roadster from Monterey Car Week 2021 is an electric sedan for “first-class” private luxury travel in the greatest of comfort.

These two concept cars — as well as the Urbansphere coming in 2022 — are linked by their overall concept derived from their ability to drive autonomously at SAE Level 4. Audi is working with CARIAD, the Volkswagen Group’s global software organization, aimed at introducing new ideas in technology in the second half of the decade.

Significantly, Audi says that the drive system and handling are no longer at the top of the design specifications in this new generation of cars. Instead, the starting point is the interior, the occupants’ living and experience “sphere” while traveling. Their needs and desires shape the space, architecture, and functions.

The Grandsphere is a large 2+2, with two individual front seats and integrated belts and a two-person bench in the back. The car can be driven with a traditional driver-
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